What is Instagram Reels Play Bonus and How Does It Work?
What is Instagram Reels Play Bonus and How Does It Work?
YouTube has been paying creators per views for ages, TikTok has been creators for views as well & since 2021, Instagram has started doing the same recently. The platform gives creators the opportunity to get paid via the Instagram Reels Bonus program.
In this article, we will explain how the bonus program works and how you can start earning money.
What Is Instagram Reels Play Bonus?
Reels bonus is a payout program, which reward creators for views on reels posts within a period of 30 days. It makes it possible for creators to earn directly through Instagram & not via paid sponsorship or affiliate programs. Even though Instagram plans to roll out the program globally, it’s currently only available in the United States.
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How does the play bonus works?
Instagram pays creators based on the amount of views their reels get. Creators will earn money on every reel that generated at least 1,000 views within 30 days. Here is an overview of how it works:
- After you have been accepted into the reels bonus program, you have 30 days to earn the maximum bonus. You can find the expiration date via the bonus tab in the app.
- You have an option to choose the number of reels to count towards the Reels bonus.
- Your payout will detirm by the performance of your reels; the more views, the more you get paid. Don’t forget that earnings per view, will change over time. In the beginning, you will earn more per view. That’s becauase Instagram wants to make sure smaller creators also will be able to earn money.
- Each bonus may vary. It’s known that Instagram provides 3 different bonus caps: $1,200, $8,500 and $35,000. With the $1,200 bonus, you usually have to generate 11 million views.
The bonus earnings depends on how many views you have generated within the 30-day period. But don’t worry, even if you don’t manage to hit the maximum amount of views, you still earn a nice amount of money. Out of our own experience, we have earned $504 with 4.1 million views and $277 with 1.8 million views.
How much money can you make from Reels play bonuses?
So how much can you make from reels bonuses? To get a good idea of your potential earnings via the reels bonus program, we will help you telling what you potential can earn on Instagram with reels bonuses.
As mentioned above, there are 3 different bonus caps: $1,200, $8,500 and $35,000. Just like getting the bonus itself enabled, the cap is randomly chosen by Instagram, you can’t influence it.
Requirements Reels Play bonus
Are you ready to earn with your reels posts? Don’t forget there are a couple requirements, which you need to follow in order to earn money. There are different steps you need to follow, to get started with the bonus program.
Setting up bonuses
If you’re qualified to earn through the bonus program, you have gotten a notification from Instagram. Once you get that, go to the application and accept the terms and conditions. Then you’re asked to submit your personal information, such as country, address, business type (individual or business owner).
After you have provided your personal information, you can add a payout method. You can skip this before getting started & finish it later. Once your personal settings are set, you can start earning the bonus. Keep in mind, once you have exceeded $500 earnings or are earning over 5 months, you need to add your payout method before continuing to earn.
Selecting reels
After you’ve enabled the bonus, it’s time to post new reels. Old reels posts don’t count for the bonus, so you have to create new content. The performance of new reels, determine your final payout after 30 days.
Before sharing a new reel, you can decide whether it counts for the reels or not. In total you’re able to use 150 reels in the 30 days. Not a lot of people post 150 times in a month, so usually you select all your new reels.
Rules & Eligibility
It is important to follow Instagram’s rules for the bonus program. You don’t need to hit the full target number of plays, to earn money. But keep in mind that only reels that hit at least 1k views, will be counted toward your bonus. In addition, reels posts are ineligible if:
- It is sponsored or branded content; posts with paid partnership tags are ineligible for reels play bonus.
- The post is claimed by its rights holder; those posts are automatically deemed ineligible.
- You have received 3 reel violations; Instagram gives up to 2 strikes before making your posts ineligible. A 3rd strike will make your account unable to monetize reels for 30 days.
Track your performance
If you go to your bonus settings, you can go to the bonus page. At this page, you can take a look at the current progress of your reels. It’s important to check this page regularly, so you can see which posts work and which don’t. While tracking, you can make adjustments to make sure to get as much as possible out of the bonus.
To increase the reels views, you can repost popular reels on your story & collaborate with other Instagram creators.
Start earning money with Instagram Reels
So now you’ve gotten information about the Instagram Reels Play bonus program, you are ready to take action. Start your bonus today and enjoy earning money on Instagram. Start creating viral reels posts & get to your bonus limit as soon as possible! When you are part of the Instagram Reels Bonus program, there is no difference between posting normally. So use your normal strategy & get your views as high as possible!
Sell your Instagram Reels Bonus account
Have you been invited to the Instagram reels bonus program, but you don’t know how to get high views or are not active on Instagram? Then you can sell your account to SwapSocials as well. We buy all Instagram accounts with the reels bonus program enabled. Sell your Instagram account to us today: Sell Instagram Account with Reels Bonus.
