Instagram Success Strategy 2023

Instagram Success Strategy 2023

Instagram is changing every year. Strategies that worked in the last year, are not a guaranteed success in the next year. In 2022 short videos content (reels) blew up & was causing the most growth. But what Instagram strategy is working in 2023? We have summarized the Instagram Success strategy for 2023.

New audiences

If you want to grow on Instagram, your best bet is to focus on reaching new audiences. Instagram has tons of features in 2023, which you can use to gain new followers & increase your reach. Those are the best Instagram features you can use:

• Reels: Reels posts are still pushing the most reach. You can go viral more than ever, using reels.
• Collabs: Find accounts with different type of audiences & start collab posting. Create a post & invite (or get invited) to get exposure from another account’s audience.
• Carousel posts: Educating your followers is a great way to get more exposure. Carousel posts with educating content, is the perfect formula for shares.
• Keyword: Add a generic keyword to the end of your Instagram username. It will increase your visibility when people are searching for a keyword. Best part of this; you can change your name every 14 days. So you can try & test more keywords and see what works best.
• Value: Instagram users are scrolling through Instagram to consume. Provide value; entertain or educate. Make sure people enjoy your content, which will more likely convert them into followers.

Convert Profile Visitors

Once you’re reaching new audiences & increase your profile visitors, you need to convert them into follower. In the end, everyone wants to gain more followers. You can reach as many people as you want, if they don’t convert, you’re missing out. We have seen so many accounts having reels reaching millions and millions of users, without converting them into followers. Use the following tactics:

• Professional profile: Make a professional profile. Use a clear profile picture, which let people know what your accounts stands for. This is the first impressions users get, when they visit your account. So make sure they stay on your account & make your profile interesting. One-liners in the bio often work great. Let your visitors know what they can expect, if they start following your Instagram account.
• Content: Create organized content. Don’t post random stuff, but keep your content close to your profile. While random, viral content can get you loads of profile visitors, it can also increase unfollows. People follow your for a specific reason, don’t ruin that by posting random content.
• Story Highlights: Instagram Highlights are sticking to your profile. Here you can add stories that you’ve posted in the past. Give them a quick review of your content. You can create different highlights and cover your most important content subjects.
• Pinned Posts: A great opportunity to show your best content. You can pin up to 3 posts. You can pin posts that went viral or what’s most recognizable.
• Post Covers: Make sure to use interesting covers for individual posts. It takes a short time to choose a cover, but can make a huge difference for you profile.

Create a Loyal Audience

The best way to be a success in 2023 on Instagram is: create a loyal audience. A loyal audience is the best way to grow on Instagram. Loyal followers are more likely to engage with your content & also creates a relationship with you or your account. Strategies you can use to build a loyal audience:

• Stories: Stories are perfect to connect with followers. Use polls, emoji sliders, quizes, etc. A great way to let them engage with you.
• Comments: Engage with your comments. Not only does this increase your post visibility, it is also a great way to connect with followers. It will also invite people to leave a comment, as they might have a chance that you will respond.
• Live: Go live! You can start a livestream. A Q&A is very popular to build a relationship with your following.
• Guides: The Instagram Guide feature is a great way to highlight something in your life. You can use it to bring value to your community.

You’re set for Succes in 2023!

Using all those strategies, makes you set for success on Instagram. Don’t forget; be consistent. Consistency is a major key in being succesful. Don’t start pushing out content without an idea. Make sure it actually brings value to your audience, whether it’s entertainment or educating. With all those tactics, I’m sure you will be able to increase your following in 2023. Good luck!