How Much Is Your Instagram Account Worth in 2025? (Free Guide)

 

There was a time when Instagram was all about posting your life on the internet and sharing it with friends and family. Fast forward to today, and content creators, brand owners, and bloggers alike want to know what their Instagram accounts value at. 

According to Shopify, nano-influencers with a follower count ranging between 500-10,000 can make $10 to $100 per post, and we’re just scratching the tip of the iceberg. Mega influencers who boast a following of over 100,000 earn way more than a hundred dollars. 

Take Christiano Ronaldo, for instance. The Instagram giant with a fan following of over 660M charges $1.6M for a single sponsored post, says his marketing team. 

So, if your account has audience, engagement, and influence, it contains a monetary value. Read on as this free guide explains how much your Instagram account is worth in 2025 and how you can make bucks out of it.

How Do I Calculate My Instagram Account’s Worth?

When figuring out if your Instagram accounts actually holds any value, consider these factors:

1. Follower Count

Follower count is one of the deciding factors in your account’s worth, but it alone isn’t enough. The formula here is:

100k inactive followers < 10k active followers 

Bots and fake followers can drop your account’s worth in a snap. A quality audience that engages with your account on a regular basis is always worth more than a huge, unresponsive one. 

2. Engagement Rate

Brands collaborate with you because they expect likes, shares, and comments on their products. Therefore, engagement rate matters. Here’s how you can calculate yours: 

Engagement rate (%) = (Total likes + comments)/Followers * 100

Or, you can just skip the math and try Phlanx Engagement Calculator. 

That said, you don’t need to have a 50% engagement rate on your account. Generally, a good benchmark for mid-tier influencers is 3-9%. If your account engagement lies somewhere between this scale, it holds a worth!

Explore more engagement calculator tools here. 

3. Niche 

Now this one needs your special attention. The niche you pick will make or break your account, so choose among the ones that are proven to be highly profitable in 2025. 

Here are some of the popular, high-paying Instagram niches that are working for influencers this year: 

• Health & Fitness
• Food
• Lifestyle 
• Fashion & Beauty
• Travel  

Want to explore more about these niches and how they work in 2025? Click here. 

4. Content Quality 

This goes without saying – your content quality needs to be top-notch. The more quality content your account produces, the higher the chances of brands picking you up from the swamp of content creators.  

Make sure your content is high-resolution, and relatable to the audience. This will lead to higher engagement rates and ultimately, higher account worth.  

5. Past Campaigns & Collaborations 

Big names always look for an experienced creator who knows how to drive traffic. But, that doesn’t mean your account doesn’t stand a chance (i.e., if it’s relatively new). 

Look for small businesses that might be relevant to your niche and interested in collaborating with you. This will add to your credibility and build your portfolio for the big names to notice. 

Free Tools To Calculate Your Instagram Account’s Worth

The good thing is, you don’t have to go through all the guesswork and manual efforts to figure out your Instagram account’s value in 2025. There are tons of tools and calculators out there that do it for you. 

One of such free tools is Instagram Money Calculator. All you have to do is share your niche, follower count, and average likes per post, and it concludes your engagement rate along with estimated account worth.

How to Monetize Your Instagram Account

The first step is over; you now know how much your Instagram account is worth. The next step is to turn this worth into income. Here are some ways that can help you make money out of  your account: 

• Sponsored Posts

Once your account has substantial growth, brands pay you per sponsored post or campaign. Start collaborating with businesses related to your niche and earn from each post. 

• Affiliate Marketing

Some brands and marketplaces pay you commission to be their affiliate and sell their products.  

• Brand Partnerships

Seek long-term contracts and collaborations with brands for a consistent income stream. 

• Sell Accounts

Grow Instagram accounts in profitable niches and sell them to SwapSocials. 

How Much Are Instagram Accounts Selling For in 2025?

Selling your Instagram account on SwapSocials can earn you quick bucks instead of waiting for brands and sponsors to approach you. Here’s how much your Instagram account can sell for, based on followers count and engagement rate: 

Follower Range	Example Niche	Actual Price Example
1k – 3k	Success/Motivation	~ $129–$179
5k – 10k	Travel/Quotes	~ $169–$749
50k – 70k	Viral / Niche	~ $799–$899
~100k	Decor / Mindset	~ $3,499 for 105K
150k – 200k	Luxury / Lifestyle	~ $1,899–$2,000

Frequently Asked Questions (FAQs)

Q1: How do I sell my Instagram account? 

A: To sell your Instagram account, all you have to do is fill out a form, and team SwapSocials will take care of the rest! 

Q2: How much can I earn with 10,000 followers? 

A: If the plan is to get sponsors, you can easily earn between $10-$100 per post as a micro-influencer. However, if you want to sell, your account’s worth can range between $500 -$750.

Q3: How can I grow my followers? 

A: You can find a detailed guide on how to grow 20k followers on Instagram here. 

Q4: Are Instagram engagement calculators accurate? 

A: They mostly give ballpark figures, but it falls in the range of standard accounts worth more or less. 

Q5: What’s more important, followers or engagement? 

A: Since brands prefer more comments than more inactive followers, engagement wins every time. 

The Takeaway

Knowing what your Instagram account is worth in 2025 is simple; check your engagement rate, your follower count, and content quality, and always look out for ways to turn that worth into income. 

And if collaborating with brands and businesses seems like a tough choice, selling your account is always an option. Simply visit our page and let us handle the rest of the work for you!