Top 5 Things to Check Before Buying an Instagram Page (2025 Guide)

Buying an Instagram page can give you a massive head start with followers, content, and reach — but if you’re not careful, you could end up with fake followers, a shadowbanned page, or worse: nothing at all.

Here are the top 5 things you must check before buying any Instagram page in 2025

Follower Quality (Not Just Quantity)

A high follower count means nothing if the audience is fake, inactive, or irrelevant.

What to check:

• Engagement rate (likes/comments per post)
• Views vs. follower count
• Country and gender demographics (via Insights)
• Spammy bot comments or fake follower patterns

A page with 50K real followers is often more valuable than one with 100K fake or inactive followers.

Niche Relevance & Monetization Potential

The page’s niche matters more than you think. Is it in demand? Can it be monetized?

What to check:

• Is the content consistent?
• Does the niche align with your goals?
• Has it made money before (brand deals, shoutouts, products)?

Evergreen niches like fashion, pets, food, and beauty tend to hold value over time.

Engagement Rate & Post Performance

Engagement is the heartbeat of an Instagram account. Don’t skip this check.

What to check:

• Like/comment ratios on recent posts
• Reel and video views
• Posting consistency

Benchmarks (2025):

• 1-2% engagement is normal

Sudden engagement drops can signal inactivity or shadowbans — proceed with caution.

Account Ownership & Email Access

Full access is non-negotiable. Without the email, ownership can be risky.

What to check:

• Will you receive the linked email address?
• Is 2FA disabled before transfer?
• Can you log in, change the password, and secure it?

Accounts without the linked email can be claimed back later — always get it if possible.

Trustworthiness of the Seller or Platform

Avoid Telegram “deals” or unknown marketplaces. Use trusted platforms that protect buyers.

What to check:

• Verified seller status
• Reviews or reputation
• Escrow service availability
• Refund or dispute policy

SwapSocials.com screens sellers and ensures safe transfers — so you don’t have to worry.

What should you check when buying an Instagram account?

Buying an Instagram page can fast-track your online business, content growth, or brand visibility. But due diligence is key.

✔️ Review follower quality
✔️ Check the niche and engagement
✔️ Confirm full account access
✔️ Use a trusted platform like SwapSocials.com