How to Pin Comments on Instagram

Ever thought after reading a particular comment, “Man, that comment deserves to be front and center?” Pinning comments on Instagram is a highly underrated feature that turns a cluttered comment section into a display of your top interactions. 

In this post, we will guide you through some actionable steps to level up your IG game. Additionally, we will explain why this matters, how to implement it effectively, and provide guidance on the best ways to boost your presence on Instagram.

Let’s get into it!

Why Bother Pinning Comments? The Engagement Boost You Need

If you receive a flood of comments, the gem gets buried under spam or off-topic chatter; pinning will lock in that relevant comment. You can clip in up to three comments at the top, making them impossible to miss.

Let’s examine the numbers for a better understanding. According to Hootsuite’s 2025 Instagram report, Instagram’s average engagement rate hovers over 2.0% with carousels reaching 2.4%. Here, comments play a vital role, as they signal the algorithm to initiate the real conversation. 

Later’s guide on the Instagram 2025 algorithm confirms that comments and likes are the top-ranking factors that contribute to the increase of your 20% reach for interactive posts.

Additionally, Socialinsider’s benchmarks indicate that in 2025, Reels primarily drive the most comments across account sizes, with an overall engagement rate of 0.45%. However, pinning the replies can counteract that by keeping the positive momentum alive. 

Another research from Gary Vaynerchuk highlights that pinning builds brand loyalty, as well as turns one-off viewers into repeat engagers by amplifying user-generated hype. In other words, it is a low-effort hack for increased visibility.

Step-by-Step: How to Pin a Comment on Instagram

Are you ready to pin your first comment? Whether you use Instagram on a phone or a desktop, in recent years, it has rolled out this feature widely. This feature has been available to all users with business or creator accounts, as well as, in most cases, personal accounts.

On Mobile (iOS or Android App)

1. Open Your Post: Open the Instagram app, tap your profile, and select the post with the comment you want to pin.
2. Dive into Comments: Tap or swipe up the speech bubble icon to view the whole comment thread.
3. Find the Magic Three Dots: Long-press the comment you love. A menu will pop up, select “Pin to top” or “Pin comment.”
4. Confirm and Done: Instagram will ask for confirmation. Hit yet, and it’s pinned.

You can pin up to three comments per post, and to Unpin, repeat the same process and choose  “Unpin.”

On Desktop (Web Version)

Desktop is a bit clunkier; however, it does work.

1. Log In and Navigate: Go to Instagram.com, find your post via profile or search.
2. Access Comments: Click on the post to expand, and then hit “View all comments.”
3. Pin It: Hover over the comment, click the three dots, and select “Pin to your comment thread.”

Here, too, the same limit applies: three at most. 

Pro Tips for Pinning Like a Boss

Pinning is a strategy. Here are some practical ways to make it work harder for you:

• Spotlight Wins: Pin the giveaway winners or the customer shoutouts to encourage more entries next time. It’s the social proof in action.
• Moderate Smartly: Use the pins to bury the negativity directly, and highlight positives to drown out the noise. A 2025 arXiv study in “The Pin of Shame” notes that the creators use this moderation and reduce the toxicity by up to 15% in threads.
• Mix It Up: You can also alternate between your replies and the user’s to foster a two-way conversation. Check out our Instagram growth tips blog for more.

Scaling Up? Consider Buying or Selling an Instagram Account

You have already studied the basics, but what if your account’s growth has hit the wall? This is where buying or selling an established Instagram account comes in. It does sound risky at first, but you can ask where it is legit, or it will tank your brand? However, when executed properly, it can swiftly build your audience and credibility.

At SwapSocials, we make the whole process secure for you by verifying every account and utilizing escrow protection for all payments, while also ensuring smooth transfers without scams or ghosting. 

Studies have shown a 30-50% increase in engagement after transfer, with pre-built accounts. The sellers can have a reasonable value for their accounts while focusing on their next venture.

Why SwapSocials?

We offer 24/7 support, zero-fee listing, and a community of well-vetted buyers/sellers. You can also sell your Instagram account or buy from our Instagram accounts for sale to boost your audience.

Wrapping Up: Pin, Engage, and Grow

So, pinning comments on Instagram is your secret weapon for better algorithm love and meaningful interactions. You must begin small by picking one post and pinning a reply that stands out, and observe the ripple effect.
To take your strategy to the next level, visit SwapSocials.