Top 11 Instagram Ads Examples In 2025

If you are here, you need help! And if you are like most, you spend all day browsing Instagram, not just for fun, but also to stumble upon those attractive ads that make you stop and think, “Wow, what a smart idea!” 

As we are halfway to the end of 2025, Instagram’s ads have become even more efficient and more innovative, while blending creativity with data-driven targeting to deliver the visionary results that brands aim for. 

We have conducted an extensive survey of web pages and gathered our 11 favorite examples from this year. These are not just random picks but perfect campaigns that captivated the audience, provoked conversations, and, yes, boosted sales, making a huge difference.  

These examples can help startups and big brands by focusing on the essentials and cutting out the noise. Straightforwardly, we’ll break down what made each one tick. 

So, without further ado, let’s get to it.

Top 11 Instagram Ads Examples

1. Waterdrop’s 30-day Challenge:

Waterdrop motivates users to ditch soda with a 30-day challenge, featuring young influencers who document their journeys through daily Reels and Stories. 

This was educational yet entertaining for the viewers. It utilized user-generated content and videos to showcase reality-based results. Their approach worked, as it built a community that repurchased through the interactive content.

2. Spotify Wrapped:

In 2025, Spotify‘s annual Wrapped campaign upgraded personalization feature to the next level. It shared artists, users’ top songs, and listening habits in very appealing and shareable graphics. 

It was not just an ad; by posting their Wrapped stories, it turned every user into a promoter. That was huge! 

Now you must be thinking, what made it successful? The fun? Yes! That too, but the significant data-driven insights attracted a massive organic audience, leading to higher app engagement. 

You can learn more about personalization in ads through HubSpot’s guide.

3. Manscaped’s Unexpected Targeting:

Manscaped overturns the script by targeting the women in society with ads that display their grooming products as “gifts that benefit everyone.” 

This campaign, launched around Father’s Day, expanded their sales and audience. This creative targeting is important and will play a critical role in achieving the set conversion goals in 2025. 

To approach other than your usual audience, try a new demographic with a bold angle.

4. Oatly’s Self-Aware Campaign:

The plant-based bread ‘Oatly’ leaned into humour with ads that poked fun at the common misconception about the alternative milks. People were heard saying, ‘Is this stuff even good?’ 

Their ads, featuring bizarre graphics and simple visuals, made the users pause and engage. The key was to leverage vulnerabilities to initiate conversations, which in turn boosted brand sales and recall. Humor in the ads can change the game and turn heads rapidly.

5. Vuori’s Social Proof:

In a sleek and straightforward Reel, Vuori’s activewear flaunted “15,000+ 5-star reviews.” They focused on testimonials (which are gold in 2025), which built instant trust and turned browsers into buyers. It worked because the users sought proof, and this ad provided every detail openly.

6. Summersalt’s Dance Reels:

Summersalt’s swimwear ad showcased high energy in the Reel, as models were dancing in their suits, highlighting the style with comfort in seconds. Quick cuts and trending audio kept it fascinating and fun to the eye. 

Why was it important? A short-form video is a must these days, as it captures attention instantly while considering the short attention spans of mobile users. 

7. Domino’s Cheesy Shot:

Domino’s has produced a single, savory shot of melting pizza cheese that blends into the user’s feed and taps into cravings without any exaggeration. Its reliability and minimalism made it more irresistible, proving that sometimes ‘less is more’ for food brands and turning this into a conversion machine for Domino’s.

8. Duracell’s Hurricane Prep:

In line with the weather forecasts, due to a heavy hurricane season, Duracell’s ads humorously urged customers to stock up on batteries, stating a message like “Don’t get caught in the dark.” 

Their timing aligned with the real-life danger alert, which made it feel helpful rather than pushy. Thus, timely ads like this spike the sales in peak seasons; success comes from relevance.

9. Netflix’s Carousel Storytelling:

For the season “13 Reasons Why,” Netflix opted for an image of a carousel and a character with an inscribed quote, gradually drawing users into the narrative. This acted like a mini-trailer that navigated the streams through emotional engagement, which is a huge win for such entertainment ads.

10. Gymshark’s Blackout Stories:

“BLACKOUT” inscribed on Gymshark’s “Black Friday” stories used a bold black background for a high-contrast image and to create urgency. It resulted in 40% of the increased purchases by leveraging the ‘Fear Of Missing Out (FOMO)’ concept. This visual and interactive strike reveals how Stories can exacerbate limited-time offers. 

11. BYLT’s Influencer Collab:

Daries Lindsay’s collaboration with BYLT for an ad featuring apparel in everyday settings boosted the Instagram reach. This authentic experience felt like guidance from a true friend, which significantly boosted Return-on-Ad-Spend. In 2025, collaborations like this can build trust in the modern-day world.

Key Takeaways: How to Apply Them

That’s a lot of inspiration, right? But the main thread is, in 2025, keep your campaign authentic, user-focused, and on time. You can experiment with reels and carousels and always test what clicks with your audience, whether it’s a short-form video, clever targeting or collab with influencers. 

Feel ready enough to dive into your own amazing ads? Make sure you have a good Instagram username, and a well-established niche account with authentic traffic. If the answer’s nien, it’s time for you to visit SwapSocials. 

With authentic, real audience and fan following, SwapSocials offers Instagram accounts in almost every niche at just a fraction of the cost. Visit our marketplace today and let’s work together to make 2025 your year to lead the influencing world!